Overview
We did run a campaign for action aid on ` national Public service day-2019’. To raise awareness of the proper meaning of national Public service day-2019’ was the main target of the campaign. Ad65 made a video on this campaign and did digital media buying for this.
Challenge
In Bangladesh one third of the population is youth whose age is between 18 to 35 years. Action aid Bangladesh wanted to address the young generation through an awareness program for clarifying the proper public service. They were also concerned about the gender equality issue. Action Aid Bangladesh instructed us to do the campaign in a different way.
Idea
Action Aid Bangladesh agreed to work with AD65 on this project on ` national Public service day-2019’. We started to talk with the third gender community. We made some banners for the trucks which were used for traveling from one area to another with a group of volunteers.
We did video shooting for the awareness program.
We did video editing
We publish the video on digital media platform
We did media buying for Action Aid on this Campaign.
Results
AD65 provided a high quality edited documentary to Action Aid which was praised by action aid officials, its donors and stakeholders. Action Aid serves this video to its all branches in Bangladesh and uploads it on a digital platform to develop awareness among the young generation about national service and gender equality.
