Overview:
AD65 proudly partnered with BTCL to revolutionize its digital presence. By overcoming challenges in content creation, Facebook verification, and query management, we transformed BTCL's social media platforms into efficient, responsive, and customer-centric channels.
Challenge
Creating dynamic and engaging content—static visuals, motion graphics, and OVCs—that resonated with BTCL's audience was a critical challenge. Verifying BTCL’s official Facebook page added another layer of complexity, requiring extensive coordination with government procedures and BTCL protocols. Additionally, managing customer queries was particularly sensitive, as it demanded careful representation of both BTCL’s services and broader governmental interests.
Idea
AD65 worked under a retainer agreement with BTCL to promote its key offerings, including the 'ALAAP' app, GPON packages, and telephone services, across digital platforms. Our goal was to enhance BTCL’s digital footprint while simplifying communication with customers and building trust through innovative campaigns.
Result
Through meticulous planning and execution, AD65 established a robust and highly responsive social media presence for BTCL. Our engaging content and effective customer interaction strategies resulted in improved brand perception and strengthened BTCL’s connection with its audience in the digital space.