Mojo pitha utshob campaign was run to show Bangladesh's pitha culture legacy. The event was held in 6 districts-Dhaka, Mymensingh, Chittagong, Cumilla, Rajshahi and Barishal. We launched 2 quiz competitions. We found two winners of quiz competitions awarded on the day of the regional events. We had done digital media buying for this campaign.
Pitha puli is the staple dessert of Bangladeshis culture. It is our tradition to prepare various types of Pitha and eat in unison with family and friends, especially during winter. But time has changed, our habits changed as well now Pitha puli has exited as our primary desert, we urbanites and the internet savvy generation is crazy to have pizza and pasta have taken over the spot of chitoi and bhapa pitha. But can we forget our legacy? We can't. So, Mojo took an initiative to revive the culture. They started to arrange pitha utshob all over the country. But till that time MOJO never did their pitha utshob at digital platform. First AD65 approach to Mojo for doing their pitha utshob activity on digital platform also. We did pitch to them, they raised so many question during that time. We had been answering them. At last they also found the fruitfulness of our plan. Mojo agreed with us about this idea. To made MOJO PITHA UTHSOB successful in digital media platform was challenging to us.
After knowing the clients demands we made a strong compile plan. We wanted to do something different. Ad65 had decided to arrange PITHA QUIZ COMPETITION on Facebook. We made some creative invitation Copies. Our Copies were easily catching the eyes of interested people.
The event was held in 6 districts-Dhaka, Mymensingh, Chittagong, Cumilla, Rajshahi and Barishal
We launched 2 quiz competitions. The competitions was
1. Name of regional pithas
2. Pitha bisharad.
We lunch PITHA BISHAROD competition
The winners of the 2 quiz competitions awarded on the day of the regional events.
We did shoot video, editing and published that content on a digital platform.
We had done media buying for the whole MOJO PITHA UTSHOB.
We got tremendous response from the campaign. 500+ patricians we got here. 100000 fans mojo found by this campaign. 20 lakh audience we found for the social media platform of our clients.