Overview:
"Sandalina Bridal Series" beautifully illustrated Old Dhaka's traditional wedding, overcoming casting and location challenges to deliver a successful campaign. By highlighting cultural elements that naturally align with Sandalina's values, the series subtly integrated the brand, boosting social media engagement, especially among women, and showcasing the essence of Bangladeshi bridal ceremonies.
Challenge
The biggest challenge was finding the perfect bride and groom to represent the brand and a location that captured Old Dhaka's architectural beauty. Another hurdle was making the couple and participants comfortable on camera, especially after informing them the footage would be shared on social media. Despite these difficulties, we successfully captured the expressions needed to bring the story to life.
Idea
“Sandalina Soap” aimed to portray Bangladeshi cultural bridal ceremony in a series. We are entrusted to implement the objective, from planning to execution and everything. The first installment of the series aimed to portray the traditional wedding ceremony of Old Dhaka.
Result
The series authentically captured Old Dhaka's traditional wedding essence, sparking curiosity and strong audience engagement. After Sandalina shared the story, a buzz on social media boosted the brand’s platform activity. Women's engagement rose from 22% to 36%, with 72% of the total audience being female, driving brand interaction significantly.