Overview:
In the vibrant heart of Old Dhaka, where tradition meets timeless elegance, the "Sandalina Bridal Series" came to life. This campaign wasn’t just a portrayal of weddings—it was a celebration of cultural heritage. Despite challenges, the series beautifully captured the charm of traditional Bangladeshi bridal ceremonies, weaving Sandalina’s values seamlessly into the story. The result? A social media sensation that resonated deeply, especially with women, celebrating both culture and brand.
Challenge
Bringing Old Dhaka’s unique essence to the screen was no easy feat. The biggest hurdle? Finding the perfect bride and groom who could embody the brand's values. The team also faced the daunting task of transforming the bustling streets and architectural gems of Old Dhaka into cinematic canvases. Adding to the complexity, the participants needed to feel at ease on camera, knowing their moments would be shared with a broad audience. Yet, through meticulous planning and creative direction, the campaign overcame these obstacles to deliver a story worth remembering.
Idea
The "Sandalina Bridal Series" was envisioned as a captivating journey through the diverse and rich bridal traditions of Bangladesh. Designed as a multi-part series, the campaign aimed to celebrate the essence of weddings across different cultural and regional backdrops. The first installment brought Old Dhaka’s traditional wedding to life, setting the stage for future episodes. By blending cultural nostalgia with Sandalina’s brand values, this inaugural chapter created a stunning entry point into a series that promises to highlight the beauty of Bangladeshi bridal heritage.
Result
The "Sandalina Bridal Series" not only captured the essence of Old Dhaka’s wedding culture but also sparked an incredible social media buzz. Audience curiosity turned into engagement, with women's participation soaring from 22% to an impressive 36%. The campaign reached a milestone as 72% of the audience connected with the brand’s narrative, reinforcing Sandalina’s position as a cherished part of Bangladeshi heritage.