Overview
The Sandalina Bold Women Campaign was a powerful initiative celebrating the courage and resilience of Bangladeshi women who broke barriers and challenged societal norms. Over three impactful years, the campaign highlighted stories of bold women, empowering countless others to dream and achieve. Through nationwide storytelling in major newspapers like The Daily Star and Manobkantha, social media, and television broadcasts, the campaign became a voice for women’s empowerment, earning widespread acclaim and inspiring change.
Challenge
In a society deeply rooted in gender inequality, giving a platform to women’s stories required immense care and sensitivity. The biggest challenge was encouraging women to share their personal struggles on camera, overcoming the fear of societal judgment. Additionally, navigating cultural sensitivities while ensuring the campaign reached and resonated with diverse audiences added complexity. Managing media outreach and ensuring the campaign was inclusive and impactful required strategic precision.
Idea
The campaign unfolded in three transformative phases. It started with inviting women from across Bangladesh to share their inspiring stories of struggle and triumph, creating a buzz through press conferences and national newspaper coverage. In the second phase, bold stories were captured in videos, broadcast on TV channels like Nagorik TV and widely shared on social media. The final stage brought these voices to national talk shows, where women shared their journeys live, inspiring others to break free from barriers. Throughout, Sandalina stood as a symbol of empowerment, bridging tradition and progress.
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Ziaur Rahman
AVP Brand
Kohinoor Chemical Co Bangladesh Ltd.
Results
The campaign received widespread appreciation from social media influencers and users, generating thousands of likes, comments, and shares on Sandalina's platforms. Visual talk shows featuring bold women inspired audiences nationwide, aligning perfectly with Sandalina's mission. The campaign concluded on a high note with three remarkable winners honored with awards, further solidifying Sandalina's commitment to celebrating courage and breaking barriers.
