Overview
Sandalina beauty shop wanted to do something exciting on their social media platform for our national cultural occasion `Pohela Boishakh.’ We designed a photo contest named ` BOISHAKHI BANGALIYANA PHOTO CONTESET’ where we got 500+ participants. Campaign ran for 10 days. After the campaign10 winners awarded by Sandalina Gift hampers.
Challenge
Pohela Boishakh is a very colorful festival in Bangladesh. Every brand wants to do something special to their target customer in this cultural program. Sandalina Beauty shop wanted to do something exciting for women. They told us to make a strategy and the execution plan for that. We started to think about how we can involve the maximum target customer with this activity loudly. Besides that, we had to make sure to get great responses on social media as well.
Idea
We know that in pohela boisakh women’s love to dress themselves with SHARI and NATURAL FLOWER. They love to share their pictures on social media. Keeping these things in mind AD65 decided to arrange an event based on digital media known as `BOISHAKHI BANGALIYANA PHOTO CONTESET’. Our client was delighted with our idea. .
Sandalina’s target customers got crazy and took lots of picture with their BOISHAKI look.
Women kept posting their picture in their timeline with the #tag of SANDALINA.
Lots of #SANDALINA had done during the Contest
It runs for 10 days
10 winners rewarded by Sandalina Gift hampers
" " Digital marketing Agency AD65 has an incredible level of expertise in so many ways of digital marketing & technological approaches. Ad65 is the best place to develop a proper brand strategy with Digital Marketing. They go to extra mile. ""
Ziaur Rahman
Brand department
Kohinoor Chemical. (Bd) Ltd.
50
Participant’s
29000
Reactions
Results:
BOISHAKHI BANGALIYANA PHOTO CONTESET’ campaign ran for 10 days. We got 500+ participants and 29000+ reaction from the social media users. We got 10 winners who got gift hampers from Sandalina beauty shop.