Overview
Shezan Sauce, a cherished brand under Sajeeb Group, sought to elevate its digital presence. Understanding the power of social media, AD65 crafted engaging and visually compelling creatives that resonated deeply with the target audience, taking Shezan’s brand value to new heights.
Challenges
The task was to highlight the core attributes of Shezan Sauce—its fresh, high-quality tomatoes, rich pulp, and unmatched taste—while connecting with the younger generation. The main challenge was to creatively convey the freshness and flavor of the sauce in a way that stood out in a competitive market.
Idea
AD65 developed the impactful campaign idea: “বেশি ঘন, বেশি টেস্টি” (“Thicker, Tastier”). This concept celebrated the richness of Shezan Sauce, portraying its superior ingredients and fresh flavor. Over 10 unique creatives were designed, each emphasizing the brand’s quality and aligning with the preferences of Shezan’s young and vibrant audience.
" Digital advertising agency AD65 is very friendly and professional in its field. The creative team provides all output timely. We are very happy to work with them."
Emdad Haque Marshal
Brand Manager
Sajeeb Group
Results
The campaign created a buzz on social media, sparking significant organic engagement. The target audience actively connected with the brand, driving a wave of likes, comments, and shares. Paid marketing further amplified the campaign’s reach, turning Shezan Sauce into a trending topic and solidifying its position as a favorite among consumers.