Overview
Eid-ul-fital comes with joy and happiness. But sometimes for financial and professional reasons we could not share our joy and happiness with our family as we want. On the basis of this emotional ground we made a campaign which was praised by our clients and the general viewer. Only 4 days were allocated to complete the campaign which had to be done before the Eid vacation starts. Videography, model selection, shooting, editing and the publication was done with this small span of time
CHALLENGE
After the holy month of RAMADAN EID-UL-FITR comes with joy and happiness. We want to share our love and affection by some gifts with our loved ones. But some of us sometimes could not do all of these because of their professional life or financial reasons. This feeling takes their own happiness into the pain. To visualize this scenario and convert it into a happy story Sun chips wanted to make a video which would have a great social impact. Our challenge was to make visual production in a positive note which inspires people to spread joy in any situation because of the tagline of Sun Chips “‘Every Bite is a Pleasure’. Shortage time was another challenge to us.
IDEA
The campaign started with a tight schedule. Only 4 days were allocated to complete the campaign which had to be done before the Eid vacation starts.
Videography, model selection, shooting, editing and the publication was done with this small span of time.
With the help of our experienced professional team we were able to execute it on time.
The digital teams collected feedback on a regular basis.
" AD65 has been invaluable. They understand our brand and took our social media involvement from infancy to deeply engaged. They deliver what they promise and more. AD65 given our brand best results on and offline. I love the team."
Mashuq Alam
General Manager
Quasem Industries
200,000
Video Views
11,000
Reactions
144
Comments
Results
Sun Chips Eid TVC was praised by the viewers. They loved it so much. The video went Viral on social media. We did digital media buying for Sun chips. The TVC reached 1.1 million viewers. We got 11000+ comments. More than 200000 people got to watch this TVC.
