Overview:
Our partnership with WEWB for the RAISE project focused on raising awareness among returnee migrants about the services and opportunities available to them. Through strategic social media campaigns on Facebook and YouTube, we amplified the project's message, inspiring migrants to engage with the initiative and register for its benefits. This impactful collaboration was highly praised by the authorities and strengthened our bond with WEWB.
Challenges
Engaging returnee migrants with diverse needs required thoughtful communication. The challenge was to craft compelling messages that resonated with their struggles and aspirations while maintaining cultural sensitivity. From designing captivating visuals and videos to managing a large volume of queries on social media, the campaign required close coordination, creativity, and real-time response management. The consistent collaboration with WEWB to refine content and ensure alignment with their objectives became a driving force behind the project's success.
Idea
The RAISE project aims to support returnee migrants facing challenges from economic downturns, not just due to COVID-19 but for any reason at any time. Our role extended beyond spreading awareness about registration; we showcased the broader services offered by WEWB, such as financial assistance, skill development, and rehabilitation opportunities. Collaborating with a celebrity ambassador, we crafted relatable content that highlighted these services while building trust among the target audience. The campaign wasn't static; it evolved with new plans and innovative strategies to keep the audience engaged.
Results
The campaign created a significant impact by spreading awareness about WEWB’s services and boosting registration rates for the RAISE program. Social media platforms became active hubs for engagement, fostering conversations and interactions that resonated with the migrants’ needs. The collaborative effort was lauded by WEWB, and our work set the foundation for continued partnership and future projects with the organization.